Privacy
Policy

Overview

VELDRIC is a premium leather outerwear brand based in Bengaluru, India. We operate veldric.com as our primary e-commerce platform and use it to sell products, communicate with customers, and build our brand community.

We are committed to protecting your personal data. This policy explains clearly what we collect, why we collect it, how long we keep it, and what rights you have over it. We do not sell your personal information — ever.

What We Collect

We collect personal information that you provide to us directly, that we collect automatically when you use our Services, and in some cases, from third-party sources.

• Account information: name, email address, password when you create an account.
• Order information: billing address, shipping address, phone number, and payment details (processed by our payment provider — we never store full card numbers).
• Communications: messages you send to us via email or our contact form, including any order enquiries or support requests.
• Marketing opt-in: email address when you subscribe to our drop notifications or newsletter.

• Device & browser data: IP address, browser type, operating system, device identifiers.
• Usage data: pages visited, time spent on site, links clicked, referring URLs, and search terms used on the site.
• Transaction data: purchase history, cart activity, and browsing behaviour on veldric.com.
• Cookies & tracking technologies: see Section 05 for full details.

• Payment processors (e.g. Razorpay, Stripe) may share transaction confirmation data with us.
• Shipping partners may share delivery status and courier tracking updates.
• If you interact with our social media accounts or click a social media ad, those platforms may share limited interaction data with us subject to their own privacy policies.

How We Use Your Information

We use the personal information we collect only for legitimate, clearly defined purposes. The table below outlines the primary uses and the legal basis we rely on for each.

We will never use your data for a purpose that is incompatible with the purpose for which it was originally collected without obtaining your explicit consent.

Sharing Your Data

We do not sell your personal information. We share your data only with trusted third-party service providers who assist us in operating our business and delivering our Services. All third parties we engage are contractually obligated to handle your data securely and only for the specific purpose for which it was shared.

• Payment processors: to securely handle transaction processing (e.g. Razorpay, Stripe). They operate under their own PCI-DSS-compliant privacy frameworks.
• Shipping & logistics providers: your name, address, and contact number are shared with our courier partners to fulfil and deliver your order.
• Email service providers: to send transactional emails (order confirmations, shipping updates) and, where you have opted in, marketing communications.
• Analytics providers: anonymised or aggregated data may be shared with tools such as Google Analytics to help us understand site usage and improve our platform.
• Legal and regulatory authorities: where required by applicable law, court order, or government regulation, we may disclose your data to authorities.

Cookies & Tracking

We use cookies and similar tracking technologies on veldric.com to enhance your browsing experience, remember your preferences, analyse site performance, and support our marketing efforts.

• Essential cookies: required for the site to function — including cart persistence, session management, and checkout flow. These cannot be disabled without affecting core functionality.
• Analytics cookies: help us understand how visitors interact with our site (pages visited, time on site, traffic sources). Data is aggregated and anonymised where possible.
• Preference cookies: remember your settings such as currency, region, and language preferences.
• Marketing cookies: used to track the effectiveness of our advertising campaigns and to show you relevant VELDRIC content on third-party platforms (e.g. Meta, Google). These are only activated with your consent.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of veldric.com — particularly essential cookies required for checkout.

For more information on managing cookies, visit allaboutcookies.org.

Your Rights

Depending on your country of residence, you may have the following rights regarding your personal data. We are committed to honouring all valid requests in a timely and transparent manner.

• Right to access: you can request a copy of the personal data we hold about you.
• Right to rectification: you can request correction of any inaccurate or incomplete data we hold.
• Right to erasure: you can request deletion of your personal data, subject to certain legal exceptions (e.g. where we are required to retain records for tax or legal compliance).
• Right to restriction: you can ask us to pause processing of your data in certain circumstances.
• Right to data portability: where technically feasible, you can request your data in a structured, machine-readable format.
• Right to object: you can object to processing based on legitimate interest, including direct marketing.
• Right to withdraw consent: where processing is based on consent (e.g. marketing emails), you can withdraw that consent at any time by clicking “unsubscribe” or contacting us directly.

To exercise any of these rights, contact us at hello@veldric.com. We will respond within 30 days. In some cases, we may need to verify your identity before processing your request.

Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law.

• Order & transaction records: retained for a minimum of 7 years for financial and legal compliance purposes.
• Account data: retained for the duration of your account. If you delete your account, we will erase your personal data within 30 days, except where retention is legally required.
• Marketing data: retained until you unsubscribe or request deletion.
• Support communications: retained for up to 2 years to assist with any follow-up queries.
• Analytics data: typically anonymised or aggregated after 26 months.

When data is no longer required, we delete or anonymise it securely using industry-standard practices.

Security

We take the security of your personal data seriously. We implement a range of technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction.

• All data transmitted between your browser and veldric.com is encrypted using SSL/TLS technology.
• Payment card data is processed exclusively by PCI-DSS-compliant payment processors. We never store full card numbers on our servers.
• Access to personal data within our organisation is restricted on a strict need-to-know basis.
• We conduct regular reviews of our data security practices and update them in line with industry standards.

If you suspect your account has been compromised, contact us immediately at hello@veldric.com.

Children’s Privacy

VELDRIC’s products and Services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 18.

If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete that information. If you believe a minor has provided us with personal data, please contact us at hello@veldric.com and we will address it promptly.

Third-Party Links

veldric.com may contain links to third-party websites, social media platforms, or partner pages. Once you leave our site, this Privacy Policy no longer applies.

We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any external websites you visit. The presence of a third-party link on veldric.com does not constitute our endorsement of that site or its privacy practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the “Last Updated” date at the top of this page.

Where changes are significant and affect your rights, we will notify registered account holders by email where reasonably practicable. Your continued use of veldric.com following the posting of any revised Privacy Policy constitutes your acceptance of those changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please get in touch. We take all privacy enquiries seriously and will respond within 30 days.